‘Smaug’ Sets Fire to Box Office, Misses First ‘Hobbit’s Mark

January 9, 2014 - box office

by Ray Subers
The Hobbit: The Desolation of Smaug 


 December 15, 2013

The Hobbit: The Desolation of Smaug had a clever entrance this weekend, nonetheless it still fell noticeably brief of a predecessor. Meanwhile, A Madea Christmas set a new low among Tyler Perry‘s Madea movies.

Smaug
banked $73.65 million, that ranks fourth all-time in a month of December. Unfortunately, it’s off 13 percent from final year’s The Hobbit: An Unexpected Journey, that set a Dec record with $84.6 million. It’s also reduce than I Am Legend ($77.2 million) and Avatar ($77 million).

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When An Unexpected Journey non-stop final year, it was benefiting from 9 years of restrained direct for a follow-up to The Lord of a Rings, that is one of a many widely desired franchises ever. Audiences weren’t as smitten with An Unexpected Journey, though, that done a successive dump for Smaug seem inevitable. The fact that Smaug was means to keep such a vast commission of a assembly is a reverence to a faithfulness of a fanbase, and also to a clever selling bid that done Smaug demeanour many some-more sparkling than a predecessor.

Aside from a temperate response to a initial movie, Smaug was also hold behind by additional foe from holdovers (Frozen, Catching Fire), another new recover (A Madea Christmas) and a fact that a highly-anticipated Anchorman 2 arrives in a few days. Finally, nasty snowstorms in a northeast also expected had a teenager effect, nonetheless bad continue tends to be an overrated factor. For example, even nonetheless a storms especially strike on Saturday, Smaug‘s 22 percent Friday-to-Saturday dump was an alleviation over a predecessor’s 25 percent drop.

The movie’s assembly was 60 percent masculine and 64 percent over 25 years of age. In comparison, An Unexpected Journey was 57 percent masculine and 58 percent over 25. 3D showings accounted for 49 percent of a gross, that is matching to a initial movie. That 3D figure is thorough of IMAX, that brought in $9.2 million (12.5 percent).

While many reviews advise Smaug is a step adult from An Unexpected Journey, audiences didn’t indispensably agree: they awarded a film an “A-” CinemaScore, that is off from a initial movie’s “A” score.

If Smaug follows An Unexpected Journey‘s settlement from here, it will eventually breeze adult with over $260 million.

In second place, Frozen eased 29 percent to $22.6 million. To date, it’s warranted $164.8 million, and it stays on gait for a final sum north of $250 million.

At 2,194 locations, Tyler Perry’s A Madea Christmas non-stop to $16 million. That’s a third-lowest start nonetheless for a Perry movie, and it’s a lowest ever for one that facilities Madea. In comparison, Madea’s Witness Protection non-stop to $25.4 million final June. It is critical to remember, though, that Dec releases have smaller openings followed by above-average holds, and A Madea Christmas should still be means to make it past $50 million.

The movie’s assembly was 67 percent womanlike and 63 percent over a age of 25. They gave it an “A-” CinemaScore, that is a sincerely standard measure for a Perry movie.

In fourth place, The Hunger Games: Catching Fire fell 48 percent to $13.7 million. The blockbuster supplement has so distant warranted $357.5 million, and could still make it past $400 million by a finish of a run.

After unsatisfactory final weekend, Out of a Furnace plummeted 54 percent to $2.4 million. Through 10 days, a film has grossed a scanty $9.6 million.

Ahead of a national entrance on Dec. 20th, David O. Russell‘s American Hustle non-stop during 6 locations in New York and Los Angeles and warranted a illusory $740,455. That translates to a $123,409 per-theater average, that ranks 14th all-time (fourth for a live-action movie).

The movie’s assembly was separate uniformly between those over and underneath 35 years of age, and it was also roughly even between group (49 percent) and women (51 percent). With good reviews and copiousness of awards attentionnot to discuss a interest of a expel and directorAmerican Hustle is well-positioned for a plain entrance during 2,500 locations subsequent weekend.

Saving Mr. Banks
didn’t transport utterly as good as American Hustle: a loyal Hollywood story warranted $413,373 from 15 theaters for a $27,558 per-theater average. It’s not unequivocally a kind of film that’s directed during arthouse audiences, though, and it should play improved when it expands in to national recover on Friday.

Around-the-World Roundup

Coinciding with a domestic debut, The Hobbit: The Desolation of Smaug non-stop in 49 abroad markets and warranted a large $135.5 million. According to Warner Bros., it was adult 3 percent on An Unexpected Journey opposite a same bucket of territories.

The sequel’s tip marketplace was Germany, where it brought in $18.1 million. It was also clever in a U.K. ($15.6 million), France ($14.6 million), South Korea ($7.2 million), Spain ($7.1 million), Mexico ($5.9 million), Italy ($5.2 million) and Brazil ($5 million).

Desolation of Smaug
expands in to Russia on Wednesday, and afterwards reaches Australia on Dec. 26th. It expands in to Japan in February, and will also expected open in China someday in a initial entertain of 2014. The initial Hobbit warranted $714 million overseasif Smaug falls brief of that, it substantially won’t be by much.

Playing in 25 markets, Frozen combined an estimated $31.5 million. Its usually vital new marketplace was Russia, where it took initial place with a good $11.1 million. Frozen has so distant warranted $101.6 million, and reaches Italy and Mexico subsequent weekend.

Catching Fire
fell over 50 percent to $19.5 million, that brings a unfamiliar sum to $372.9 million. This week it upheld a worldwide sum of a initial Hunger Games ($691 million), and it now ranks fifth in 2013 with $730 million. Catching Fire expands in to a final marketplace (Japan) during a finish of a month, and stays on page for a worldwide sum tighten between $825 million and $850 million.

Gravity
non-stop to $3.7 million in Japan, that is a blockbuster’s final vital market. To date, it has warranted $389.4 million overseas, and should pass $400 million around Christmas.

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Forecast:
‘Smaug’ Poised to Open Lower Than First ‘Hobbit’

Last Weekend
‘Frozen’ Beats ‘Fire,’ ‘Furnace’ Melts

This Weekend in Past Years:
2012 – ‘Hobbit’ Takes Dec Record, Misses $100 Million

2011 – Disappointed Debuts From ‘Sherlock,’ ‘Alvin’ Sequels
2010 – ‘Tron’ Recycles a Power
2009 – ‘Avatar’ Soars in Debut
2008 – ‘The Day a Earth’ Stalls
2007 – ‘Legend,’ ‘Chipmunk’ Enliven Box Office
2006 – ‘Pursuit’ Overtakes ‘Eragon,’ ‘Web’
2005 – ‘King Kong’ Mighty But No Monster

Related Charts

Weekend Box Office Results
Franchises: ‘Lord of a Rings’ Openings
All Time: Dec Openings

source ⦿ http://www.boxofficemojo.com/news/?id=3763

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