‘Ride Along,’ ‘Frozen’ deflect off ‘That Awkward Moment’ during box office
February 3, 2014 - box office
Ice Cube and Kevin Hart’s tough-talking patrolman frisk “Ride Along” outgunned former Disney-bred teen statue Zac Efron’s “That Awkward Moment” to emerge winning with an estimated $12.3 million.
Disney’s clearly unstoppable charcterised family film “Frozen” staged a hide conflict by adding sing-along shows in some-more than 1,000 theaters, and snagged a No. 2 mark with $9.3 million.
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Focus Features’ “That Awkward Moment,” came in during No. 3 with $9 million after generating early predictions that it would approaching take a No. 1 mark from Universal’s “Ride Along,” now entering it’s third uninterrupted week of domination.
“Frozen” has achieved awfully good given it’s Thanksgiving weekend far-reaching release. Domestically it has warranted a huge $360 million and is now a highest-grossing strange (non-sequel) charcterised underline of all time.
According to those who have seen pre-release assembly surveys, “That Awkward Moment” was expected to take in from $10 million to $12 million. Although it underperformed, it’s final total could be seen as a important feat for a tiny film given Focus Features CEO Peter Schlessel spent usually $1.5 million to acquire a rights for a movie, that was created and destined by first-timer Tom Gormican.
The film cost usually $8 million to make compared with “Ride Along”s (still-modest) $25-million budget, nonetheless “Ride Along” had a stellar start, earning $41.5 million during it’s opening on Martin Luther King Jr. Day weekend. It has collected some-more than $92 million domestically.
“That Awkward Moment” is about a contingent of immature group who learn that hooking adult could meant descending in love. It was approaching to perceived a poignant boost opposite “Ride Along” given it was marketed to females between a ages of 17 and 34. A intelligent call on Super Bowl weekend when some-more group than women will approaching be glued to a tiny shade as a Seattle Seahawks face down a Denver Broncos on Sunday afternoon.
Exit polls uncover that a assembly was indeed 64% female, with 61% underneath a age of 25.
Small victories aside, conjunction film has fared good in a vicious accepting category. Universal’s “Ride Along” scored a wince-inducing 17% “fresh” rating on Rotten Tomatoes, with “That Awkward Moment” a still-sorry 22%.
There’s a flattering clever undo between critics and audiences on this matter, however, with “Ride Along” earning a class of A from CinemaScore, a association that polls moviegoers on opening night. “That Awkward” impulse perceived a B.
The weekend’s usually other far-reaching recover was Paramount’s “Labor Day,” destined by Jason Reitman and starring Kate Winslet as a reserved mom who lets an transient convict, played by Josh Brolin, into her home.
That film, that is blending from a 2009 novel by Joyce Maynard and cost $18 million to make, warranted a unsatisfactory $5.3 million. The film has suffered from churned reviews, with a 32% “fresh” rating on Rotten Tomatoes and a B-minus CinemaScore.
Reitman isn’t used to holding vicious beatings, carrying done well-received favorites including “Up in a Air,” “Juno” and “Thank You for Smoking.”
Also, creation appearances in a weekend tip 10 were Open Road’s charcterised comedy “The Nut Job,” that took fourth place with $7.6 million; Universal’s story of a fight in Afghanistan, “Lone Survivor,” that stars Mark Wahlberg (No. 5, $7.2 million); and Paramount’s “Jack Ryan: Shadow Recruit,” (No. 6, $5.4 million).
In a Oscar-contender category, a rarely praised “American Hustle” hung in during No. 8 with $4.3 million only a few weeks after it took a Screen Actors Guild Award for best cast, a good indicator that a David O. Russell film is a clever frontrunner to take a best design prize in early March.
Martin Scorcese’s risque “The Wolf of Wall Street” came in right behind it with $3.6 million.
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