‘Paranormal’ Spin-Off to Haunt First Weekend of 2014
January 6, 2014 - box officeby Ray Subers
Paranormal Activity: The Marked Ones
January 2, 2014
Midnight Update: Paranormal Activity: The Marked Ones warranted $1.2 million from late Thursday shows. That’s noticeably reduce than The Devil Inside, that brought in $2 million during midnight on a same weekend in 2012. Inclement continue might have had an impact, as many of a Northeast was underneath during slightest a half feet of snow. Still, Paramount is now awaiting mid-teen-millions for The Marked Ones, that would be approach off from Paranormal Activity 4‘s $29 million debut.
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Forecast: After holding a mangle from theaters in 2013, a Paranormal Activity authorization is behind on a initial weekend of a new year.
The spin-off, subtitled The Marked Ones, will expected precedence a clever Paranormal code and some sincerely creepy previews in to a initial place entrance forward of a handful of 2013 holdovers. Grosses might be a bit muted, though, by a snowstorm that could put many of a Northeast underneath around a feet of snow.
Paranormal Activity: The Marked Ones is a fifth installment in a Paranormal Activity franchise, that got started after a micro-budget strange became a word-of-mouth prodigy in 2009. With $107.9 million, it stays a highest-grossing entrance in a franchise, yet Paranormal Activity 2 ($84.8 million) and Paranormal Activity 3 ($104 million) were also intensely successful. However, by a time Paranormal Activity 4 strike theaters in Oct 2012, authorization tired was starting to set in, and a film finished a run with only $53.9 million.
Paranormal Activity: The Marked Ones is a spin-off directed during Latino audiences, who typically make adult a disproportionately high commission of a assembly for abnormal fear movies. Aside from casting Latinos in a heading roles, The Marked Ones also differentiates itself from a predecessors by holding a movement outward of a residence and on to a streets of Los Angeles. At a same time, it facilities a found footage character and creepy imagery that audiences design from a Paranormal Activity movie.
While a Paranormal Activity film has never non-stop in Jan before, a month is historically a good rising pad for horror. On this same weekend final year, Texas Chainsaw 3D non-stop to $21.7 million; some-more importantly, a year progressing The Devil Inside took in $33.7 million. It might be tough to get that high, yet it wouldn’t be wholly startling if The Marked Ones matches Paranormal Activity 4‘s $29 million debut.
Forecast (Jan. 3-5)
1. Paranormal Activity – $23 million
2. Frozen – $18.2 million (-36%)
3. The Hobbit – $16.2 million (-44%)
4. American Hustle – $13.5 million (-31%)
5. Anchorman 2 – $12.5 million (-38%)
6. Wolf/Wall Street – $11.3 million (-39%)
Bar for Success
Considering The Marked Ones is a spin-off, it doesn’t need to compare a final Paranormal Activity film to be deliberate a success. Anything above $20 million is excellent this weekend.