‘Other Woman’ to Take Down ‘Captain America’ This Weekend
April 26, 2014 - box officeby Ray Subers
The Other Woman
April 24, 2014
With a Summer film deteriorate around a corner, a final weekend of Apr has 3 sincerely medium cinema reaching theaters.
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The Other Woman has a best possibility of violence three-time champion Captain America: The Winter Soldier, yet holdover Heaven is for Real competence also contend for a tip spot. Meanwhile, Brick Mansions and The Quiet Ones substantially won’t strech $10 million.
At 3,204 locations, comedy The Other Woman should see plain assemblage from womanlike audiences. The film stars Cameron Diaz, Leslie Mann and Kate Upton as 3 women who group adult to get punish on a male who has been sleeping with all 3 of them. Diaz is simply a biggest star of a bunch, and has a decent lane record in comedies like Bad Teacher ($100.3 million) and What Happens in Vegas ($80.3 million).
The movie’s tagline easily sums adult a concentration of a marketing: “The oddest friends are about to get even.” Advertisements have clearly laid out a punish tract while also highlighting a fun intercourse between a categorical characters. Despite a fact that women paint half of a populationand half of moviegoersit’s most unheard of for a film to underline 3 womanlike leads. The Other Woman seems staid to money in on this void.
Fox is presaging mid-to-high teenagers for a weekend, that would expected put it in initial place. Meanwhile, Fandango reports that sheet sales are forward of new April/May female-skewing cinema like Something Borrowed ($13.9 million), The Five-Year Engagement ($10.6 million) and What to Expect When You’re Expecting ($10.5 million). An opening over $15 million seems like a protected gamble during this point.
At 2,647 locations, Brick Mansions is important for one categorical reason: it facilities a final purpose that star Paul Walker finished before a comfortless collision finished his life final December. Otherwise, a film looks like a sincerely general thriller from inclusive French movement writer Luc Besson (it’s a reconstitute of his 2006 film District B13).
Outside of a Taken franchise, Besson’s cinema have been consistently low performers during a domestic box office. Recent cinema identical to Brick Mansions embody From Paris with Love, Colombiana and Lockout, all of that non-stop between $6 and $11 million. Even with a Walker factor, it would be startling if Brick Mansions pennyless out of this range.
British fear film The Quiet Ones is a final new recover this weekend. The abnormal fear genre has been consistently clever in new years, yet it’s had a severe start so distant in 2014: January’s Paranormal Activity: The Marked Ones and Devil’s Due total for reduction than $50 million, while Oculus might tumble brief of $30 million.
Playing during 2,027 theaters, The Quiet Ones is staid to continue this streak. The film does seem to check off a few pivotal boxes: it facilities some found footage, is loosely formed on a loyal story, and has copiousness of creepy imagery. Marketing doesn’t uncover most in a approach of story or character, though, so there’s not most to heed this from a rest of a genre. Lionsgate reports that a film is tracking best among immature women; currently, they’re awaiting between $6 and $8 million for a weekend.
Forecast (April 25-27)
1. The Other Woman – $17 million
2. Heaven is for Real – $14.2 million (-37%)
3. Rio 2 – $13.7 million (-38%)
4. Captain America – $13.6 million (-47%)
5. Brick Mansions – $8.2 million
6. The Quiet Ones – $7.6 million
Bar for Success
The Other Woman is in excellent figure if it opens over $15 million. Meanwhile, Brick Mansions and The Quiet Ones need over $10 million.