‘Non-Stop,’ ‘Son of God’ to End ‘LEGO’s Reign This Weekend
March 2, 2014 - box officeby Ray Subers
February 27, 2014
After 3 weeks of LEGO dominance, initial place will go to a new film this weekend. Liam Neeson movement crack Non-Stop has perceived a broader selling push, yet Son of God has been generating a form of presales that advise it could be a dermatitis strike with underserved Christian moviegoers.
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At 3,090 locations, Non-Stop reteams Neeson with Unknown executive Jaume Collet-Serra. Since Taken became a warn strike in 2009, it feels like Neeson has been everywhere; however, a usually cinema given afterwards that have been sole essentially on Neeson’s interest are Unknown and The Grey. Those non-stop to $21.9 million and $19.7 million, respectively, and distributor Universal is awaiting a identical outcome for Non-Stop this weekend.
There are reasons to consider that Non-Stop could open a bit aloft than those movies. Marketing has smartly highlighted a movie’s intriguing, appealing set-up: can Neeson’s beleaguered atmosphere marshall solve a whodunit before some-more airline passengers die? It also guarantee a kind of movement that Neeson’s fans expect, with many ads including a flattering furious shot of Neeson grabbing and banishment a gun in mid-air. Universal has also been flattering assertive with a campaign, as advertisements ran around a Winter Olympics on NBC.
Ultimately, an opening north of $25 million seems within strech for Non-Stop.
Playing during 3,258 locations, Son of God is a sum furious label this weekend. When it was announced final Fall, many scoffed during a projectit is, after all, attempting to get people to compensate film museum prices for calm many have already seen around The History Channel’s renouned mini-series The Bible. To be specific, Son of God repurposes The Bible‘s depiction of a life of Jesus of Nazareth, from his birth by resurrection.
The final vital depiction of Jesus on a vast shade was scarcely a decade ago, when Mel Gibson‘s The Passion of a Christ repelled a universe by opening to over $125 million in a initial 5 days. Son of God lacks that movie’s controversy, prolongation value, and oddity factor, yet it does seem to have support from church communities. There are reports of ministers enlivening their assemblage to attend a movie, and some churches are shopping adult vast numbers of tickets.
According to a Pew Research Group, around 37 percent of Americans attend some kind of weekly eremite service. Other polling suggests that around three-quarters of Americans brand themselves as Christian. By that math, over 80 million Americans attend some kind of Christian use any week. If a scanty 5 percent of that organisation turns out for Son of God this weekend, that would interpret to an opening weekend of some-more than $30 million.
There’s still a whinging doubt of either audiences will compensate their hard-earned income for calm that’s already straightforwardly accessible to them. To that end, a comparison could be drawn between Son of God and 3D re-releases. In a box of 3D re-releases, a film itself is already accessible for inexpensive observation during home. Still, copiousness of people coughed adult their hard-earned income for premium-priced tickets so that they could once again knowledge a film in a communal, big-screen setting. The initial film to get this diagnosis was The Lion King, that non-stop over $30 million in Sep 2011.
In a pointer that moviegoers might give Son of God a identical reception, Fandango reported that a film was accounting for 40 percent of pre-sales on Thursday morning. Ultimately, don’t be astounded if Son of God winds adult in initial place during a box bureau this weekend.
A handful of cinema are receiving assuage releases this weekend. Hayao Miyazaki‘s The Wind Rises, that is nominated for Best Animated Feature, expands to 496 theaters after earning over $400,000 from 21 theaters in a past week. World War II film Stalingrad, that warranted over $52 million in local Russia, will open during 308 IMAX locations. Finally, Lionsgate releases Forest Whitaker/Anthony Mackie thriller Repentance during 152 theaters. It would be startling if any of these titles burst a Top 10.
Meanwhile, Paramount is re-releasing an R-rated extended cut of Anchorman 2: The Legend Continues in to 1,317 theaters. There has been a slight selling pull around this, with an importance on a “fact” that there are 763 new jokes. Unfortunately, audiences weren’t really eager about a strange version, and re-releases like this don’t have a quite clever lane record anyway. Expect reduction than $2 million for a three-day weekend.
Forecast (February 28 – Mar 2)
1. Son of God – $27.5 million
2. Non-Stop – $25.4 million
3. The LEGO Movie – $19.4 million (-38%)
Bar for Success
Non-Stop is in good figure if it reaches $20 million this weekend. Meanwhile, Son of God only needs to cover selling expenses; anything over $15 million is a outrageous win.