‘Need for Speed’ in Three-Way Race for First This Weekend
March 13, 2014 - box officeby Ray Subers
Need for Speed
March 13, 2014
Video diversion instrumentation Need for Speed starts a engines this weekend, yet it faces tough foe from holdovers 300: Rise of An Empire and Mr. Peabody Sherman. Don’t count out Tyler Perry’s The Single Moms Club, that could also cause in.
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Meanwhile, a Veronica Mars film opens in scarcely 300 theaters, and Jason Bateman‘s Bad Words debuts in 6 locations forward of a national recover on Mar 28th.
Need for Speed is a latest in a prolonged line of video diversion adaptations, many of that have unhappy during a box office. Only one2001’s Lara Croft: Tomb Raiderhas warranted over $100 million domestically, and cinema like Max Payne ($40.7 million), Hitman ($39.7 million) and Doom ($28.2 million) all unsuccessful to bond outward of a gamer audience.
In what could be an confirmation of a stipulations of a genre, Disney’s offered dialect has avoided creation a video diversion tie with Need for Speed. Instead, a film has been positioned as a high-octane racing thriller that’s grounded in some chronicle of a genuine universe (or during slightest a same universe that a Fast Furious array exists in). As partial of that push, new offered element has emphasized that a film is from a executive of Act of Valor, that was a warn strike in 2012 ($70 million).
Along with an assertive TV campaignwhich enclosed a clever Super Bowl spotNeed for Speed‘s offered has also had a strong grassroots effort. This includes hundreds of modernized screenings and a large broadside debate for star Aaron Paul, who is entrance off a final deteriorate of Breaking Bad. While there is a prolonged story of TV stars flopping on a large shade (recent example: Kit Harrington in Pompeii), Paul seems energetic adequate to make a plain (if not spectacular) transition.
There is some cynicism surrounding Need for Speed due to a pure similarities to a Fast Furious array and a awful reviews (23 percent on Rotten Tomatoes). Also, a offered has unsuccessful to uncover many in a approach of story, that has consistently taken a behind chair (get it?) to a quick cars. This is adequate to keep Need for Speed from truly violation out this weekend: according to Fandango, a film is now offered somewhat fewer modernized tickets than holdover 300: Rise of an Empire.
Opening during 1,896 theaters, A Single Moms Club is writer/director Tyler Perry‘s 15th film given 2006. Nine of those cinema have non-stop to during slightest $20 million: a usually other directors who can explain a same are Steven Spielberg (11) and Robert Zemeckis (9), both of whom have been creation cinema given a 1970s.
Perry’s many successful cinema tend to possibly underline his Madea impression or open over Easter weekend, and The Single Moms Club doesn’t fit possibly of those boxes. Still, a film should do plain business anyway. Aside from reaching out to women and African-Americansa customary plan for a Perry movieSingle Moms Club aims to enlarge Perry’s assembly by offered toward Hispanic audiences as well. Lionsgate is awaiting mid-to-high teens, that seems reasonable given Perry’s lane record.
Coinciding with a VOD release, Veronica Mars is opening during 291 locations. The film is a delay of a cult TV show, that has a fanbase ardent adequate to minister over $5 million to a movie’s prolongation around Kickstarter. If that same organisation turns out en masse during theaters this weekend, Veronica Mars could moment a Top 10 with over $2 million.
Jason Bateman’s directorial entrance Bad Words opens during 6 locations this weekend. The film has plain reviews75 percent on Rotten Tomatoesand a redband trailer is very funny, though it’s also not a kind of film that typically draws outrageous arthouse audiences in New York and Los Angeles. The large play here is on Mar 28th, when Focus Features expands a film nationwide.
After averaging over $200,000 during 4 theaters final weekend, Wes Anderson‘s The Grand Budapest Hotel expands to 66 locations on Friday. It should moment a Top 10 with during slightest $2 million.
Forecast (March 14-16)
1. Need for Speed – $22 million
2. Mr. Peabody – $20.3 million (-37%)
3. 300 – $19.8 million (-56%)
4. Single Moms Club – $17.4 million
5. Non-Stop – $9.5 million (-40%)
Bar for Success
Need for Speed needs during slightest $20 million this weekend. Meanwhile, Tyler Perry’s The Single Moms Club is in good figure if it opens north of $15 million.