March Preview (Part 2): ‘Divergent,’ ‘Muppets,’ ‘Noah’… >
March 7, 2014 - box officeby Ray Subers
March 5, 2014
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Divergent is a latest young-adult instrumentation geared toward fans of a Twilight and Hunger Games franchises. Confident that it’s going to be a hit, distributor Lionsgate has already hired a executive for a second installment, and put a third and final film on a recover report in 2016. Of course, removing audiences to uncover adult for a young-adult instrumentation is easier pronounced than done, and in a past year there have been four apart failures: Beautiful Creatures, The Host, The Mortal Instruments: City of Bones and Vampire Academy.
At this point, it’s flattering transparent that Divergent isn’t unfailing for a same fate. All 3 books in author Veronica Roth’s array have been in a Top 10 on Amazon for a extensive duration of time, and it’s protected to contend that a fanbase is significantly incomparable than that of other new would-be franchises. Recognizing this, Lionsgate done a critical financial investment in Divergent, and a prolongation value looks like a step up. Finally, they’ve rolled out an assertive selling bid designed during formulating code recognition outward of a Divergent fanbase.
Divergent won’t be a subsequent Hunger Games, though it could be a subsequent Twilight: with a small over dual weeks until release, it’s being reported that a film is tracking in line with a initial Twilight. That suggests Divergent could open over $70 million, that would be a outrageous win for Lionsgate.
Muppets Most Wanted reaches theaters two-and-a-half years after a Muppets reboot warranted $88.6 million during a domestic box office. With goodwill from a well-liked initial movie, and with a memorable, fun selling effort, it’s widely insincere that Muppets Most Wanted can compare a predecessor.
Unfortunately, live-action family sequels have an inhuman lane record: The Smurfs, Stuart Little, The Pink Panther and Garfield all fell during slightest 50 percent in their second outings. While The Muppets was apparently a step adult from those movies, that information suggests that expectations ought to be gradual for Muppets Most Wanted.
In new months, Noah has generated a lot of debate for devious from a Old Testament story on that it’s based. Controversy drives conversation, that in spin creates awareness. Add in a flattering extended selling bid from Paramount (which enclosed a Super Bowl spot) and a summary is being listened shrill and clear: Aronofsky and Russell Crowe have teamed adult on a big-budget disaster film that brings to life one of a many iconic stories of all-time. That alone should be adequate to expostulate a vital opening weekend (at slightest $40 million wouldn’t be surprising). From there, word-of-mouth could have a poignant impact: if a film is as dumb as some rumors suggest, ubiquitous audiences might fast spin opposite it.
After holding scarcely a decade off to offer as administrator of California, Arnold Schwarzenegger finally returned to a big-screen final year. Unfortunately, his initial dual outings (The Last Stand, Escape Plan) were bombs in a U.S., that suggests audiences are no longer meddlesome in saying Arnold in a kind of R-rated movement cinema that were his bread-and-butter in a 80s.
His arriving film Sabotage looks like some-more of a same, despite with a sincerely general drug-bust-gone-wrong tract and a expel of TV actors during his site. With so many other options in a marketplace (and Captain America on a approach a week later) it’s tough to see how this could do many improved than Escape Plan ($25.1 million).
Among singular releases, Cesar Chavez seems to have a many potential. The film is opening right before Cesar Chavez Day, a holiday dedicated to a Latin American polite rights romantic portrayed in a film by Michael Pena. While it’s misleading if Hispanics will spin out en masse, Instructions Not Included recently valid cinema that pronounce directly to this assembly can put adult considerable numbers during a box office.
Two years after The Raid: Redemption, executive Gareth Evans is behind with The Raid 2. Unfortunately, a initial one rode a ton of hype to a measly $4.1 million total. While it’s clearly built adult a bigger fanbase given then, it would be startling if The Raid 2 creates it past $10 million.
‘LEGO’ Leads Not-So-Awesome February
‘Lone Survivor’ Leads Best Jan in Four Years
Strong Nov Box Office Falls Just Short of Record
‘Gravity’ Dominates Disappointing October
Summer 2013 Sets New Record with $4.76 Billion
‘Despicable’ Drives Jul to Second-Highest Monthly Gross Ever
‘Man of Steel,’ ‘Monsters U’ Lead Record-Setting June
May Kicks Off Summer 2013 With Record Grosses
March Not Strong Enough to Salvage First Quarter of 2013
March 2014 Release Schedule
2014 Grosses (2014-only releases)