March Preview (Part 1): ‘300,’ ‘Mr. Peabody,’ ‘Need for Speed’… >
March 7, 2014 - box officeby Ray Subers
300: Rise of an Empire
March 4, 2014
With vital releases like Divergent, Mr. Peabody Sherman and 300: Rise of An Empire, a box bureau should see a bit of an uptick this March. Still, yet anything on customary with The Hunger Games, it’s doubtful that Mar 2014 beats 2012’s $943 million record.
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The initial weekend of Mar facilities a showdown between long-awaited supplement 300: Rise of an Empire and DreamWorks Animation’s Mr. Peabody Sherman. Both should open over $30 million, yet it’s expected that Mr. Peabody has a corner in a prolonged run.
In Mar 2007, 300 became a warn box bureau sensation: a film grossed over $210 million in a U.S. and incited executive Zack Snyder in to one of Hollywood’s hottest big-budget filmmakers. Unfortunately, a film had a sincerely decisive ending, that done it formidable to immediately holder out a sequel.
Seven years later, audiences are finally removing that sequel, yet box bureau prospects don’t seem scarcely as high for Rise of an Empire. The film lacks a concentration of a original, that was flattering clearly marketed as an loser story about King Leonidas and his tiny organisation of warriors fighting to strengthen their home (there’s no “This is Sparta!” impulse this time around). It also doesn’t assistance that 300‘s innovative character has been ragged in to a belligerent by imitators (Immortals) and parodies (Meet a Spartans) during this 7 year gap.
Still, a strange film has a outrageous fanbase, and Warner Bros. is executing a broad, assertive selling bid for Rise of an Empire. Add in sheet cost acceleration and 3D premiums, and it’s tough to see this descending brief of $100 million during a domestic box office.
Mr. Peabody Sherman is a latest DreamWorks Animation film to open in March. Their final 3 Mar releases were all unequivocally successful: Monsters Vs. Aliens, How to Train Your Dragon and The Croods any warranted between $187 million and $218 million during a domestic box office..
It competence be called Mr. Peabody Sherman, yet a selling has been flattering heavily focused on Mr. Peabody. And because not? People adore their dogs, and a thought of one who can speak and time transport is highly-appealing. One downside: Peabody is opening on a heels of The LEGO Movie, that is still sketch vast audiences in a fourth week of release. If it does good out of a gatea DreamWorks customary $40 million entrance would be fineit should be means to eventually get past $150 million.
Wes Anderson‘s The Grand Budapest Hotel also opens on Mar 7th, despite in 4 locations in New York and Los Angeles. Anderson is entrance off one of his biggest hits ever in Moonrise Kingdom, and Budapest is sketch a lot of courtesy with a vibrant, humorous previews. With clever reviews, it’s tough to suppose this earning reduction than $20 million.
The second weekend of Mar is a competition between Need for Speed and Tyler Perry’s The Single Moms Club.
Need for Speed is Hollywood’s latest try to find success bettering video games. So far, it hasn’t unequivocally worked out: a initial Tomb Raider is a usually one to acquire over $100 million during a domestic box office. That competence be because Disney is mostly ignoring a video diversion connection, and is instead creation this as a straight-forward racing thriller. While it doesn’t seem like Need for Speed has adequate gas to be a subsequent Fast Furious, an assertive selling debate (including a Super Bowl mark and large word-of-mouth screenings) should be adequate to make this a plain small hit.
The Single Moms Club is writer/director Tyler Perry’s 15th film in a past 7 years. It could also be his final for a bit: there aren’t now any other Perry cinema on a calendar, and it was recently announced that he and Lionsgate have finished their first-look arrangement.
Perry’s cinema tend to be sincerely unchanging during a box office: a final 8 releases warranted between $35 million and $66 million. Of course, a ones outward of a Madea authorization tend to tumble on a reduce finish of this range. Odds are that Single Moms Club also winds adult next $50 million.
March 14th has a handful of notable singular releases as well. Jason Bateman‘s directorial debut, Bad Words, starts rolling out to theaters forward of a designed national enlargement on Mar 28th. The film has a decent premise, yet it’s going to be tough to remonstrate ubiquitous audiences to see a sepia-toned comedy that needs redband trailers to unequivocally sell a appeal.
Enemy reteams executive Denis Villeneuve with his Prisoners star Jake Gyllenhaal. While reviews are good, a film is removing a day-and-date VOD release, that typically keeps melodramatic profits next $10 million. The same goes for a Veronica Mars movie, that is also receiving a day-and-date VOD recover on Mar 14th.
‘LEGO’ Leads Not-So-Awesome February
‘Lone Survivor’ Leads Best Jan in Four Years
Strong Nov Box Office Falls Just Short of Record
‘Gravity’ Dominates Disappointing October
Summer 2013 Sets New Record with $4.76 Billion
‘Despicable’ Drives Jul to Second-Highest Monthly Gross Ever
‘Man of Steel,’ ‘Monsters U’ Lead Record-Setting June
May Kicks Off Summer 2013 With Record Grosses
March Not Strong Enough to Salvage First Quarter of 2013
March 2014 Release Schedule
2014 Grosses (2014-only releases)