‘LEGO’ To Build Big Opening this Weekend
February 8, 2014 - box officeby Ray Subers
The LEGO Movie
February 6, 2014
Coming off dual delayed frames, a box bureau should collect adult almost this weekend. With a broadly-appealing brand, clever clarity of amusement and singular animation, The LEGO Movie is staid for one of a best Feb openings ever. The Monuments Men should also do decent businessthough bad reviews could reason it behind a bitwhile Vampire Academy seems like a latest young-adult miss.
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Now some-more than ever, studios are constantly looking to make cinema out of pre-existing brands. Conventional knowledge binds that these brands come with a built-in fanbase, that in spin means it’s easier to sell a big-screen chronicle during home and abroad. When it comes to fondle brands, this plan has been hit-or-miss: a Transformers and G.I. Joe cinema were all successful, while Battleship was an epic failure.
For a series of reasons, The LEGO Movie looks like it’s going to simply equivocate a Battleship scenario. The small section construction sets are some-more deeply inbred in a common psychethey’ve been around for over 60 years, and it’s scarcely unfit to find people who didn’t spend hours on hours personification with them as a child. Also, LEGO is apparent for a small characters, that creates it easier to sell a feature-length account (in contrast, Battleship was particularly a plan game).
Warner Bros. is opening The LEGO Movie during 3,775 locations, and is subsidy that redeem adult with a sincerely assertive offered campaign. As is a box with many successful charcterised movies, a movie’s amusement has been put front-and-center. There’s copiousness of stupid slapstick for kids, yet also a plain volume of wry, tongue-in-cheek amusement for adults. It’s also been done extravagantly transparent that a film will embody a extended operation of apparent characters including Batman and Superman (over dual years before their live-action collaboration). Finally, Warner Bros. has emphasized a appealing voice expel that’s led by Chris Pratt, Elizabeth Banks, Will Ferrell, Will Arnett and Morgan Freeman.
On tip of all of this, The LEGO Movie has been garnering illusory reviews: as of Thursday afternoon, it has a 99 percent rating on Rotten Tomatoes (only one disastrous mark). While it’s misleading if reviews can have a estimable impact on charcterised fare, it’s flattering apparent that this will remonstrate some adults to give a film a chance.
All of these factors have total to spin The LEGO Movie in to an early-year movie-going event. Online sheet seller Fandango is stating that The LEGO Movie is on gait for a second-highest pre-sales ever for an charcterised film behind Toy Story 3. That puts it forward of final year’s blockbusters Despicable Me 2, Monsters University and Frozen, all of that non-stop to during slightest $67 million. Currently, a record for an strange (non-sequel/prequel) charcterised film belongs to 2007’s The Simpsons Movie ($74 million); don’t be astounded if LEGO comes tighten to that level.
Playing during 3,083 locations, The Monuments Men is going to open in a apart second place this weekend. Starring George Clooney (who also directs/writes/produces here) and Matt Damon, a World War II play was creatively slated for a Dec release, yet was pushed behind during a final notation to concede for some-more time in post-production. While this took it out of row for Oscars, it also kept it divided from a tough late-year competition.
On paper, The Monuments Men sounds like a cranky between Inglourious Basterds and Ocean’s Eleven: a story finds a organisation of art historians tasked with going behind rivalry lines to redeem stolen art from a Nazis during a finish of World War II. Unfortunately, those cinema were both stylish fun, since The Monuments Men looks like a story lesson. That’s not indispensably a bad thing, yet it does make a film a tough sell to younger audiences.
While comparison audiences are some-more expected to be intrigued by a set-up, a terrible reviews (30 percent on Rotten Tomatoes) will make some consider twice. Fandango is stating that a film is offered in line with Captain Phillips and Lee Daniels’ The Butler; that suggests a film could open to around $25 million. Sony is some-more modestly raised a entrance in a high-teen-millions.
The large crook this weekend is expected going to be Vampire Academy, that is opening during 2,676 locations with small fanfare. Last year, Beautiful Creatures, The Host and The Mortal Instruments: City of Bones all attempted to get a ambience of that Twilight/Hunger Games money. All 3 inebriated with between $7 and $11 million on opening weekend. While Vampire Academy doesn’t seem as self-serious as those movies, it has perceived a noticeably lighter offered effort. At this point, an opening subsequent $10 million seems like a foregone conclusion.
Forecast (February 7-9)
1. The LEGO Movie – $68 million
2. The Monuments Men – $18.5 million
3. Ride Along – $7.2 million (-40%)
4. Vampire Academy – $6.8 million
5. Frozen – $6.3 million (-30%)
Bar for Success
By animation standards, The LEGO Movie is sincerely inexpensive (roughly $60 million budget), and it’s going to reason good over a subsequent few weeks. Anything above $35 million should be deliberate a win. Meanwhile, The Monuments Men needs during slightest $20 million, while Vampire Academy is in good figure if it gets to $15 million.