Katniss to Fend Off ‘Penguins,’ ‘Bosses’ Over Thanksgiving
November 27, 2014 - box officeby Ray Subers
Penguins of Madagascar
November 26, 2014
Penguins of Madagascar and Horrible Bosses 2 should do decent business over a prolonged Thanksgiving weekend, yet a doubtful that a dual new authorization titles come anywhere tighten to holding initial place from The Hunger Games: Mockingjay – Part 1.
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A year ago, The Hunger Games: Catching Fire fell 53 percent over a three-day Thanksgiving weekend. If Mockingjay matched that drop, it would acquire $57 million over a three-day weekend, and around $85 million for a five-day support (including Wednesday and Thursday).
However, word-of-mouth for Mockingjay isn’t utterly as strong, and grosses have forsaken off during a somewhat steeper rate from Friday to Tuesday. Look for Mockingjay to tumble 55 to 60 percent in a second frame, that would put it around $50 million ($70-75 million five-day).
Opening during 3,654 locations, Penguins of Madagascar should take second place forward of Horrible Bosses 2.
Madagascar is one of DreamWorks Animation’s many successful franchises: all 3 cinema have warranted over $180 million in a U.S., with a new third installment environment a authorization high with $216.4 million. The cinema have also been outrageous during a general box office, where a final debate scored over $530 million.
Instead of jumping right in to a normal fourth installmentwhich is now in growth for a 2018 releaseDreamWorks opted to spin off a franchise’s renouned penguin characters in to their possess movie. This isn’t a initial time a association has left a spin-off route: in 2011, Shrek spin-off Puss in Boots warranted over $550 million worldwide.
Marketing for Penguins of Madagascar has played adult a Madagascar connectionits emphasized in a pretension design, there’s a glance of a playground wigs, etc.while also positioning this as a possess adventure. Trailers and commercials gaunt heavily on comedy over action, that tends to be a successful plan for charcterised cinema (Big Hero 6 is a new instance of this).
Speaking of Big Hero 6: a Disney Animation strike is still creation copiousness of income streamer in to a fourth weekend, and will expected keep some family moviegoers divided from Penguins of Madagascar. Still, there’s copiousness of income to go around: over a past 3 years, a prolonged weekend has been good for during slightest $80 million in sheet sales for family-friendly entertainment.
According to Fandango, Penguins of Madagascar is out-selling The Croods ($43.6 million) and Cloudy with a Chance of Meatballs 2 ($34 million). Based on this information, demeanour for it to during slightest compare 2011 Thanksgiving recover The Muppets ($41.5 million) over a five-day frame.
The unequivocally large event for Penguins is during a general box office, where a prior Madagascar film warranted over $530 million. While Penguins won’t be means to compare that figure, it’s still expected that it comes tighten to $400 million.
Opening during 3,321 theaters, Horrible Bosses 2 hits theaters three-and-a-half years after a initial Horrible Bosses, that non-stop to $28.3 million on a approach to $117.5 million total.
The supplement brings behind a whole strange cast, many of whom have had successful follow-ups in new years (Identity Thief, We’re a Millers). It also adds Christoph Waltz and Chris Pine to a mix, that helps compute this installment from a predecessor. From a selling perspective, Warner Bros. has been pulling a film aggressively, and a expel has been on a vital broadside debate lately.
The film does have some things operative opposite it, though. While a initial one was generally well-liked, it’s misleading if it still has a unequivocally ardent fan base: it would be startling if a Horrible Bosses fan bottom was on a same turn as that of 21 Jump Street or Anchorman when their sequels arrived in theaters recently.
Also, while previews underline some plain jokes, there isn’t a ton of stand-out material. This emanate is compounded by a fact that a film is removing taken detached by critics: as of Wednesday afternoon, it was during a diseased 30 percent on Rotten Tomatoes.
Still, it enters a marketplace that’s flattering light on competitionDumb and Dumber To is vanishing quicklyand it is doing good in pre-sales. According to Fandango, Horrible Bosses 2 is out-selling We’re a Millers and a initial Horrible Bosses, that suggests that a $30 million five-day weekend is likely.
After two-and-a-half weeks in singular release, Stephen Hawking biopic The Theory of Everything expands national to 749 theaters on Wednesday. The film has so distant warranted only over $3 million, and will supplement during slightest that muchperhaps even closer to $5 millionover a subsequent 5 days.
Similar to 2010’s The King’s Speech, The Imitation Game is being positioned as an inspirational loyal story about a British chronological figure overcoming adversity during a second World War. It’s substantially no coincidence, then, that a The King’s Speech was also expelled by a Weinstein Company during 4 locations in New York and Los Angeles over Thanksgiving weekend.
That film went on to acquire over $138 million in a U.S., and win 4 Oscars (including Best Picture). It would be really startling if The Imitation Game mirrored that feat: reviews aren’t utterly as strong, and a awards hum isn’t utterly as loud. Still, demeanour for a clever per-theater normal this weekend (at slightest $50,000) forward of a plain run during a box bureau over a subsequent dual months.
Forecast (November 28-30)
1. Mockingjay Part 1 – $52 million ($77 million five-day)
2. Penguins of Madagascar – $34 million ($47 million five-day)
3. Horrible Bosses 2 – $25 million ($37 million)
4. Big Hero 6 – $18 million ($25 million five-day)
5. Interstellar – $14 million ($20 million five-day)
Bar for Success
Penguins of Madagascar is in excellent figure if it hits $45 million over a initial 5 days. Meanwhile, Horrible Bosses 2 should be earning during slightest as most over 5 days as Dumb and Dumber To recently done over a initial 3 days ($36.1 million).