How Kevin Hart’s ‘Ride Along’ and ‘About Last Night’ Are Double-Crushing a …
February 20, 2014 - box office
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Hart’s high form opposite many platforms creates him a one-man film selling machine
Kevin Hart fans were saying double during a box bureau this weekend — and some profitable double, judging by formula — proof again that a “Ride Along” and “About Last Night” star is one of Hollywood’s few bankable immature talents.
He’s also a prohibited giveaway agent, delivering large earnings to dual opposite studios on overlapping weekends.
Sony’s regretful comedy reconstitute “About Last Night,” on a approach to a $28.5 million opening over a Presidents Day weekend, will finish second usually to “The Lego Movie” juggernaut. Universal distributed “Ride Along,” that spun out $10 million in a fifth weekend for a whopping $117 million so far.
If we count his large opening in a NBA’s luminary All-Star game, Hart pulled off a triple-double this weekend — though a box-office two-fer alone was considerable with a dual films accounting for $38.5 million.
The opening of “About Last Night” didn’t compare a record $41 million Martin Luther King weekend entrance of “Ride Along” in January. But a Valentine’s Day weekend comedy — in that Hart stars with Michael Ealy, Regina Hall and Paula Patton — was R-rated, and so couldn’t pull younger moviegoers.
Hart’s high form opposite mixed platforms creates him a one-man film selling machine. He’s a wire TV comedy tack and this weekend he was shamelessly pumping “About Last Night” during a NBA event. He’s large on amicable media, with scarcely 10 million Twitter followers, and he’s not fearful to use them:
If we haven’t seen my new film “About Last Night” nonetheless WHAT IN THE HELL ARE YOU WAITING FOR???? It’s REALLY GOOD SO GET UP GO SEE IT
— Kevin Hart (@KevinHart4real) February 16, 2014
Would Hart do an altogether understanding in Hollywood? Sony would adore to have another Adam Sandler-sized comedy blue chip on a board, and a studio has to be looking brazen to June, when Hart will be behind for “Think Like a Man Too.” The supplement was destined by Tim Story and constructed by Will Packer, who was also behind “About Last Night” and “Ride Along.”
But Hart’s DIY plan keeps branch adult hits, and with a in-production comedy “The Wedding Ringer,” he’s operative with Screen Gems and Miramax for a 2015 release.
Double dips by actors in dual cinema in far-reaching recover during a same time aren’t that unusual. Tom Hanks overlapped in “Captain Phillips” and Disney’s “Saving Mr. Banks” for a few weeks recently. Sony’s bandit story non-stop in Oct and has done $106 million, while a Disney play has taken in $82 million domestically given a Dec debut.
James Franco had a fun double final March, when he was starring as a wiz in Disney’s “Oz a Great and Powerful” and a mafiosi rapper Alien in “Spring Breakers.” The A24 crime frisk non-stop to $4.8 million on a same weekend that “Oz” was holding in $21 million and removing knocked off after dual weeks during No. 1 by “The Croods.”
But it doesn’t always work out.
Ryan Reynolds pulled off a indeterminate double final July, when he starred in “R.I.P.D.” and was one of a voices in “Turbo.” Fox’s charcterised snail tail non-stop to a soothing $21 million on a same weekend that Universal’s pricey cowboy spook story debuted with only $12 million and became one of 2013’s biggest bombs.
Meanwhile, Monday’s updated estimates uncover that Warner Bros. charcterised comedy “The Lego Movie” played even bigger than approaching on Sunday, and a four-day transport will strike $63.5 million. That’s not distant from a $69 million three-day opening final weekend.
MGM’s “Robocop” finished third with $25.6 million over a 4 days and has brought in $30.5 million given opening Wednesday.
Universal modestly-budgeted “Endless Love,” that warranted an A- Cinema Score, non-stop to $15 million over a 4 days and was fifth, behind George Clooney’s World War II art heist story “The Monuments Men,” that will move in $18 million in a second week.
The weekend’s other far-reaching opener, Warner Bros.’ anticipation intrigue “Winter’s Tale,” managed only $8.1 over a 4 days for seventh.