Forecast: ‘I, Frankenstein’ to Trail ‘Ride Along’
January 27, 2014 - box officeby Ray Subers
January 23, 2014
Coming off a outrageous Martin Luther King, Jr. weekend, theaters are expected going to be noticeably quieter commencement Jan 24th. The usually mint national recover is I, Frankenstein, and expectations are sincerely low for a medieval anticipation flick. As a result, final weekend’s comedy pound Ride Along should simply reason on to initial place in a second outing.
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Playing during 2,753 locations, I, Frankenstein is a revisionist take on a Frankenstein story that finds a beast (played here by Aaron Eckhart) battling abnormal army in a benefaction day. Its tie to Mary Shelley’s novel is gossamer during best; instead, I, Frankenstein is cut from a same cloth as Underworld. Aside from a Jan recover date, similarities with that decade-old authorization includes a dim tinge palette, a anticipation action, ancillary actor Bill Nighy, and a handful of producers.
Marketing has targeted males with placements during a NFL playoffs, and there’s also been a estimable volume of overdo to Hispanic audiences. Advertisements play adult a aforementioned Underworld connection, that creates clarity given that all 4 of those cinema non-stop north of $20 million. However, while some apportionment of that franchise’s fanbase will certainly give I, Frankenstein a look, other intensity viewers are expected to be incited off by a deceptive story and a strife between a dead-serious tinge and a stupid imagery.
Aside from a Underworld franchise, other identical Jan releases embody Hansel and Gretel: Witch Hunters ($19.7 million), Legion ($17.5 million) and Daybreakers ($15.1 million). Lionsgate, that has singular financial bearing on a $65 million production, is usually awaiting around $10 million.
Roadside Attractions is releasing Vanessa Hudgens play Gimme Shelter in to 384 locations this weekend. Roadside has executed a handful of these assuage releases in a past few years; a infancy open next $1 million, and it’s protected to assume a same for Gimme Shelter.
Finally, dual Oscar nominees are expanding national this weekend. After earning over $10 million in dual months in singular release, Nebraska finally expands national this weekend. Playing during 968 locations, demeanour for a Alexander Payne film to acquire between $1 and $2 million. Meanwhile, Dallas Buyers Club will be personification during 1,110 theaters, that is a widest recover yet.
Forecast (January 24-26):
1. Ride Along – $22 million (-47%)
2. I, Frankenstein – $13.8 million
3. The Nut Job – $13.6 million (-30%)
4. Lone Survivor – $13.2 million (-40%)
5. Jack Ryan – $8.9 million (-42%)
6. Frozen – $9.5 million (-19%)
Bar for Success
With a estimable bill and a plain selling push, I, Frankenstein ought to be opening to during slightest $15 million this weekend.