Forecast: Great Odin’s Raven! ‘Anchorman 2’ Set for Strong Start

January 7, 2014 - box office

by Ray Subers
Anchorman: The Legend Continues 

 December 18, 2013

Over 9 years after a Channel 4 news organisation initial seemed on a large screen, Ron Burgundy and organisation lapse this weekend in Anchorman: The Legend Continues. With a clever selling debate targeted during a original’s wild fanbase, Anchorman 2 should open in initial place forward of The Hobbit and a handful of newcomers.

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After opening to $28.4 million in Jul 2004, a strange Anchorman finished a run with $85.3 million. Unfortunately a film done next-to-nothing during a abroad box office, so primarily a supplement didn’t seem like it had many potential. In a years since, though, stars Will Ferrell, Steve Carell and Paul Rudd have all seen their stars arise substantially. More importantly, a film wound adult joining with a many incomparable assembly in a post-theatrical release, and a forever quotable characters have turn a permanent cocktail enlightenment fixture.

Eventually, it became sincerely apparent that there was intensity for a sequel. Paramount concluded to financial a supplement for a surprisingly-low $50 million, that suggests that stars Ferrell, Carell and Rudd cut their upfront fees in sell for some-more backend participation.

Paramount’s selling for Anchorman 2which opens during 3,450 locations on Wednesdayhas been, to contend a least, aggressive. It got started in early 2012 when Ferrell seemed in impression on late-night speak uncover Conan to announce a movie. Closer to release, Ron Burgundy has been popping adult in countless other places including a North Dakota newscast and, of course, those entire Dodge Durango commercials.

Ads for a film itself have focused on a storythe Channel 4 news organisation moves to New York to assistance start a initial 24-hour news stationwhile also providing a few plain laughs. Still, zero on arrangement here is going to win over any converts: Paramount’s selling has been directed exclusively during generating recognition among Anchorman fans, and in that courtesy it’s been an strenuous success.

While Anchorman 2 has all a makings of a blockbuster comedy opening (a la The Hangover Part II), it’s going to primarily be hold behind a bit by a recover date: historically, cinema opening before Christmas have smaller-than-expected debuts forward of clever binds by a finish of a year. As of Tuesday afternoon, Paramount was awaiting $40 to $45 million for a five-day start, yet a sum north of $50 million does seem really doable.

The usually other mint film this weekend is Walking with Dinosaurs, that will strech roughly 3,200 locations. The family tour follows a organisation of CGI dinosaurs on a tour of some kind, and a light amusement on arrangement in advertisements suggests this is usually for a youngest of audiences. In an bid to enlarge seductiveness a bit, Fox has been invoking Avatar in a selling lately”Experience a tour that seeks to give kids what Avatar offering to adults.”

From a box bureau perspective, Walking with Dinosaurs calls to mind Yogi Bear, that non-stop to $16.4 million on a same weekend in 2010 before apropos a de facto choice for families with younger children by a holidays. With tough foe from Frozen and Saving Mr. Banks, though, design Walking with Dinosaurs to start a bit slower.

American Hustle
expands to around 2,500 locations after opening to a unusual $740,455 during 6 locations final weekend. Its $123,409 per-theater normal ranks fourth all-time for a live-action movie, and is scarcely $50,000 above executive David O. Russell‘s The Fighter ($75,003). Intense direct in New York and Los Angeles doesn’t always portend a clever national openinglook no serve than The Master for justification of thatthough it does seem like American Hustle has adequate interest to strech ubiquitous audiences.

Sony’s selling debate has first-and-foremost emphasized a talent involved: scarcely each announcement points out that a film is from a executive of The Fighter and Silver Linings Playbook, and it’s also been done flattering transparent that Christian Bale, Bradley Cooper, Amy Adams, and Jennifer Lawrence are underneath those awful 70s hairdos. In a past week, there’s been an additional pull around American Hustle‘s vicious commend (94 percent on Rotten Tomatoes) and awards courtesy (seven Golden Globe nominations).

All of this messaging conveys that, above all else, American Hustle is going to be a good movie, that is a clever value tender for adult audiences. The Fighter warranted $12.1 million when it stretched national during a same time in 2010look for American Hustle to open over $15 million.

Disney’s Saving Mr. Banks is also entrance off a week in singular release, yet it was many reduction successful: personification in 15 locations, Banks warranted a excellent $413,373. This is a film some-more for ubiquitous audiences than for arthouse crowds, though, so this opening isn’t indispensably demonstrative of a movie’s altogether potential.

Expanding to around 2,200 theaters this weekend, Saving Mr. Banks tells a story of how Walt Disney (Tom Hanks) assured P.L. Travers (Emma Thompson) to concede Walt Disney Pictures to adjust her book Mary Poppins. While that’s not a many permitted storyline, advertisements do give off a feel-good vibe suggestive of Banks executive John Lee Hancock‘s The Blind Side. The film also provides a unique, appealing event to see complicated film fable Hanks move Walt Disney to life. Still, audiences aren’t expected to rush out to this onelook for a low opening followed by stronger-than-average binds by a holiday season.

Director Spike Jonze‘s Her opens in 6 locations on Wednesday. The film has been removing a decent volume of awards courtesy lately, and should play good in singular release. Warner Bros. is now formulation on expanding a film national on Jan 10th.

Forecast (Dec. 20-22)

1. Anchorman 2 – $40.1 million ($61.3 million)
2. The Hobbit – $29.6 million (-60%)
3. American Hustle – $16.6 million
4. Frozen – $16 million (-29%)
5. Saving Mr. Banks – $12.4 million
6. Walking with Dinosaurs – $11.8 million

Bar for Success

Anchorman: The Legend Continues is in excellent figure if it reaches $40 million over a initial 5 days. Meanwhile Walking with Dinosaurs, American Hustle and Saving Mr. Banks get a pass if they acquire during slightest $10 million this weekend. While these numbers seem sincerely low, it’s critical to remember that these titles will perform improved in a long-term interjection to a arriving holidays.

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