Everything Is Awesome For ‘The LEGO Movie’ This Weekend

February 9, 2014 - box office

by Ray Subers
The LEGO Movie 

 February 9, 2014

Thanks to a clever code and broadly-appealing marketing, The LEGO Movie built adult one of a top openings ever for an strange charcterised film this weekend. The Monuments Men also had a plain debut, while Vampire Academy was a latest young-adult debacle.

The LEGO Movie
took initial place with an estimated $69.1 million, that ranks second all-time in a month of Feb behind The Passion of a Christ ($83.8 million). That illusory entrance is among a best-ever for an “original” (i.e. not a supplement or prequel) charcterised film ever along with Up ($68.1 million), Dr. Seuss’ The Lorax ($70.2 million) and The Incredibles ($70.5 million). For reference, a stream record-holder is The Simpsons Movie with $74 million.

The LEGO Movie
‘s success can be attributed to a handful of factors. The code itself is remarkably strong: many people have some knowledge with a little building blocks, and that knowledge is generally positive. Warner Bros. built on this code approval with a selling debate that had something for everyone. In particular, a cocktail enlightenment references and self-aware humorplenty of that came from Lego Batmanhelped captivate in adults, that is a pivotal to success with charcterised cinema (after all, they’re a ones profitable for it). To that end, it didn’t harm that The LEGO Movie perceived scarcely unanimous regard from critics (95 percent on Rotten Tomatoes).

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It’s also value observant a stress of The LEGO Movie‘s recover date. For whatever reason, studios have historically avoided releasing vital family cinema in February. LEGO‘s success is a latest justification that a film can work anywhere on a recover schedule, so prolonged as a rival marketplace isn’t too severe (in this case, Frozen and The Nut Job sum for reduction than $11 million this weekend).

Other studios already seem to be holding note: subsequent Feb sees a recover of SpongeBob SquarePants 2, while an untitled Illumination Entertainment project is now slated for Feb 2016.

‘s assembly was 55 percent malehigh for an charcterised movie, yet not startling given a contentand 59 percent over a age of 18. Only 35 percent of sheet sales came from 3D showings.

Moviegoers awarded The LEGO Movie an “A” CinemaScore, that implies that it will accept clever word-of-mouth. Based on similarly-received charcterised movies, it’s a foregone finish that LEGO winds adult with over $200 million total.

Opening during 3,083 locations, The Monuments Men took second place with a plain $22.7 million. That’s simply a top opening ever for a film destined by George Clooney, and it’s in a same ballpark as new adult-skewing cinema like Captain Phillips ($25.7 million) and Argo ($19.5 million). Chalk this adult to an appealing expel and a selling debate that put an importance on a kind of loyal story that has copiousness of interest with comparison audiences.

To be specific, The Monuments Men‘s assembly was 52 percent womanlike and 75 percent over a age of 35. They awarded a film a intermediate “B+” CinemaScore; sum with a bad reviews (33 percent on Rotten Tomatoes), this would routinely advise a discerning drop-off. Movies that askance comparison tend to reason better, though, so a sum north of $60 million is really doable.

Coming off Super Bowl weekend, many holdovers had light drops. Ride Along eased 22 percent to $9.4 million, that brings a sum to $105.2 million. It’s a initial 2014 recover to pass $100 million (Lone Survivor is technically a 2013 movie).

Despite confronting approach foe from LEGO, Frozen was off usually 23 percent this weekend. It combined $6.9 million for a new sum of $368.7 million, that creates it a highest-grossing 2013 charcterised film forward of Despicable Me 2.

That Awkward Moment
dull out a Top Five with $5.5 million. That’s off usually 37 percent, that is a illusory reason for a film with an assembly done adult essentially of immature women.

At 2,676 locations, Vampire Academy inebriated with $4.1 million. In comparison, Beautiful Creatures non-stop to $7.6 million around a same time final year. Vampire Academy‘s entrance is in a same joining as young-adult flops like Cirque du Freak: The Vampire’s Assistant ($6.3 million) and The Seeker: The Dark Is Rising ($3.7 million).

Vampire Academy
joins Beautiful Creatures, The Host and The Mortal Instruments: City of Bones in a list of new young-adult anticipation adaptations that were apparently done in an bid to be “the subsequent Twilight.” After this new run, it’s expected that studios consider twice about chasing after this audience.

Around-the-World Roundup

continued a impetus towards $1 billion this weekend. The charcterised prodigy combined $24 million overseas, over half of that came from a $13.7 million entrance in China. It’s already Disney Animation’s biggest film ever there. It’s now warranted some-more than $913 million worldwide, and is going to get tighten to $1 billion before it reaches Japan subsequent month.

Ahead of a U.S. debut, Robocop stretched to 47 markets and warranted $20.2 million (new sum of $28.7 million). Among vital markets, a usually initial place entrance was in France ($3.04 million). It also non-stop in a U.K. ($3.7 million), Australia ($2 million), Germany ($2 million) and Italy ($1.3 million).

The LEGO Movie
non-stop in 34 unfamiliar markets this weekend and warranted $18.1 million. According to Warner Bros., those markets typically paint reduction than one-third of general box office. Its usually vital territories were Mexico ($4.1 million), Spain ($2 million) and Brazil ($1.8 million). By a finish of a month, a film will have reached a U.K., France, Italy and Russia.

Mr. Peabody Sherman
non-stop in initial place in a U.K. with $6.6 million. The DreamWorks Animation film reaches a U.S. on Mar 7th.

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‘LEGO’ To Build Big Opening this Weekend

Last Weekend
‘Ride Along’ Avoids ‘Awkward Moment,’ Three-peats Over Super Bowl Weekend

This Weekend in Past Years:
2013 – ‘Identity Thief’ Cashes Big Check

2012 – Moviegoers Say “I Do” to ‘The Vow,’ Check In to ‘Safe House’
2011 – ‘Just,’ ‘Justin,’ ‘Juliet’ Jumpin’
2010 – ‘Valentine’s Day’ Massacres Presidents’ Day Record
2009 – ‘He’s Just’ a Hit Over Busy Weekend
2007 – ‘Norbit’ Out-Grosses ‘Hannibal’
2006 – ‘Pink Panther’ Slinks Past ‘Destination’
2005 – ‘Hitch’ Scores Romantic Comedy Record

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