‘Divergent’ Dominates, ‘Muppets’ Misses, ‘God’ Lives

March 24, 2014 - box office

by Ray Subers
Divergent 


 March 23, 2014

Young-adult instrumentation Divergent ruled a box bureau this weekend with an estimated $56 million. While that’s a step down from a initial Twilight, it’s still good adequate to clear Summit Entertainment’s assertive supplement plans.

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Among a other new releases, Muppets Most Wanted non-stop significantly reduce than a predecessor, while Christian play God’s Not Dead put adult some surprisingly clever numbers.

Divergent
‘s $56 million entrance was down 20 percent from a initial Twilight, and wasn’t in a same joining as The Hunger Games. Still, it ranks second among 2014 movies, and eighth all-time for Mar releases. It also warranted some-more in a initial 3 days than a sum totals of YA flops Beautiful Creatures, The Host and Vampire Academy.

Recognizing that this intensity authorization was a pivotal partial of a company’s long-term prospects, Summit Entertainment (a Lionsgate company) executed a blockbuster-level selling debate for Divergent. While it wasn’t categorically settled in selling material, Divergent was radically sole as a successor to a Twilight and Hunger Games franchises. That might have done a film demeanour derivative to some people, yet it did conduct to bond with many outward of a book’s fanbase: usually half of a assembly review a book brazen of time, that compares agreeably to Twilight (74 percent) and The Hunger Games (76 percent).

Some other certain metrics: a assembly was some-more uniformly separate between group (41 percent) and women, and between comparison and younger (50 percent were over a age of 25). Only 40 percent of a opening weekend sum was warranted on Friday, that creates it reduction front-loaded than any of a Twilight or Hunger Games movies. It also perceived an “A” CinemaScore, suggesting word-of-mouth will be solid.

Long-term, Divergent seems staid to acquire during slightest $130 million during a domestic box office. As prolonged as it does decent business overseas, this is adequate to clear relocating brazen with sequels Insurgent and Allegiant, that are now scheduled for Mar 2015 and Mar 2016.

In second place, Muppets Most Wanted non-stop to an estimated $16.5 million. In contrast, a final Muppets film warranted $29.2 million in a initial weekend. That’s not a ideal apples-to-apples comparison: 2011’s The Muppets burnt off some direct with a Wednesday opening, yet also got a weekend strike from Black Friday. Regardless, this is a poignant decline.

Muppets Most Wanted
‘s assembly lopsided immature (54 percent underneath 25) and womanlike (54 percent). They gave a film a “B+” CinemaScore. Considering this is personification to family audiences, it should reason adult morally in a subsequent few weeks; still, it’s doubtful to make it many aloft than $50 million or so.

Mr. Peabody Sherman
fell 46 percent to $11.7 million. To date, a DreamWorks Animation film has warranted $81 million.

300: Rise of an Empire
forsaken 55 percent to $8.7 million. The supplement has now grossed $93.8 million.

At usually 780 locations, God’s Not Dead warranted an implausible $8.56 million. That ranks seventh all-time among faith-based movies, and ranks initial among those opening in fewer than 1,000 theaters. It’s a bit subsequent Courageous ($9.1 million), yet above Fireproof ($6.8 million).

God’s Not Dead
had a grassroots selling bid targeted privately during Christians, who mostly feel neglected by Hollywood. The film featured Duck Dynasty stars Willie and Korie Robertson, along with renouned Christian stone rope Newsboys (who have an manuscript patrician “God’s Not Dead”). At slightest as critical was a intriguing story, that centered around a righteous Christian college student’s philosophical conflict with his non-believer professor.

Distributor Freestyle Releasing is looking to enhance a film subsequent weekend. With good word-of-mouth, this could eventually acquire over $30 million total.

In a second weekend, Need for Speed stalled out with $7.78 million (down 56 percent). Through 10 days, a video diversion instrumentation has warranted a unsatisfactory $30.4 million.

Wes Anderson‘s The Grand Budapest Hotel stretched to 304 locations and warranted $6.75 million. That translates to a really clever $22,204 per-theater average. The film has already grossed scarcely $13 million, and is set to enhance national to over 800 theaters subsequent weekend.

Around-the-World Roundup

For a second weekend, Need for Speed led a abroad box bureau with $29.2 million. Its biggest new marketplace was Germany, where it non-stop in initial place with $3 million. The genuine story, though, is Need for Speed‘s opening in China: to date, a warranted $41.7 million there, that is significantly aloft than a U.S. total.

Need for Speed
has grossed $96.1 million total, and still has Spain, France, South Korea and Japan on a way.

300: Rise of an Empire
sum $21 million, that brings a sum to $195.4 million. Its tip marketplace so distant is Russia with $16.6 million. It still has Japan and (possibly) China on a way, and should eventually compare a strange 300‘s $245 million total.

A week brazen of a U.S. debut, Darren Aronofsky‘s Noah non-stop to $8.3 million in South Korea and $5.7 million in Mexico. That’s a sum $14 million, that is some-more than Gravity or Inception opposite those dual markets. All of this suggests that Noahwhich is being shown in 3D in many abroad territoriesis staid to do clever business as it starts to enhance subsequent weekend.

Mr. Peabody Sherman
sum $11.4 million for a new sum of $102.2 million. Unfortunately, it usually has 3 markets left, and will substantially tumble brief of $200 million total.

Three weeks before it reaches U.S. theaters, Rio 2 non-stop to $10.4 million in Russia and Ukraine. Most of that came from Russia, where a film took initial place with $9.8 million. The initial Rio warranted $341 million overseas; it stays to be seen if a supplement can come tighten to that figure.

With $33.1 million, The Grand Budapest Hotel is already executive Wes Anderson’s highest-grossing film overseas.

Frozen
hold initial place in Japan with $8 million ($28.9 million total). Sometime this weekend, Frozen upheld Pirates of a Caribbean: On Stranger Tides to pierce in to 12th place on a all-time worldwide chart. The film has now warranted $1.05 billion total, and is staid to pass Toy Story 3 ($1.063 billion) in a subsequent week or so.

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Forecast:
‘Divergent’ Leaps Into TheatersWill It Be a Next YA Hit?

Last Weekend
‘Mr. Peabody’ Races Past ‘Need for Speed’

This Weekend in Past Years:
2013 – ‘Croods’ Crushes, ‘Olympus’ Surprises

2012 – ‘The Hunger Games’ Devours $152.5 Million
2011 – ‘Wimpy Kid’ Blindsides ‘Sucker Punch’
2010 – ‘Alice’ Tops Again, ‘Diary,’ ‘Bounty’ Neck-and-Neck
2009 – ‘Knowing’ Digs Up a Digits
2008 – ‘Horton’ Hatches Easter Win
2007 – ‘TMNT’ Sees Green on Crowded Weekend
2006 – ‘Inside Man’ Takes a Bank
2005 – ‘Guess Who’ Dines during Top Spot

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