CinemaCon: ‘Apes,’ ‘Unbroken,’ ‘Godzilla’ & Lots of ‘Spider-Man’

April 1, 2014 - box office

by Ray Subers
Dawn of a Planet of a Apes 


 March 31, 2014

Last week, film distributors and exhibitors collected in Las Vegas for CinemaCon. Among other things, a gathering serves as an event for a distributors to gloat about their past year during a box office, and to uncover off product from a subsequent year or two.

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Distilling a four-day gathering down to a few bullet points is tough, nonetheless subsequent are some pivotal takeaways from a several studio presentations.

‘Apes’ and ‘Godzilla’ rule.

Among big-budget Summer movies, Godzilla and Dawn of a Planet of a Apes substantially perceived a strongest response. The Godzilla footage was an prolongation of what’s already been seen, nonetheless it was still unequivocally encouraging. Taking a theatre afterwards, Adam Sandler pronounced “Forget about Blended, how about that f-ing Godzilla?” That easily sums adult a reaction.

Meanwhile, a Dawn of a Planet of a Apes footage was also unequivocally impressive. Aside from surveying a storya judicious post-apocalyptic prolongation of a final movieit also enclosed some good shots of apes roving horses and wielding tellurian weaponry. No doubt about it, this is going to acquire most some-more than Rise ($482 million) during a worldwide box office.

Did we know there’s a new ‘Spider-Man’ film on a way?

Outside of a arrangement hall, there were 4 spots for film posters. Most studios used any mark for an particular title; in contrast, Sony placed The Amazing Spider-Man 2 in all 4 (in opposite languages, during least). More importantly, Sony showed off a whopping 30 minutes of Spider-Man during a finish of their presentation.

There were pros and cons to a footage, nonetheless a altogether summary was clear: a arriving superhero supplement is a very, unequivocally large deal. With a vital selling pull entrance adult in a subsequent 5 weeks, it’s a protected gamble that The Amazing Spider-Man 2 will compare a predecessor’s $752 million worldwide haul.

‘Million Dollar’ word of mouth.

Ahead of a screening of Million Dollar Arm, Disney authority Alan Horn described it as a highest-testing film he’s ever worked on. While we can’t strictly criticism on what we saw yet, we will contend that a film perceived unequivocally certain reactions (think The Blind Side, nonetheless baseball). The comedy/drama might not get off to a outrageous start when it opens in May, nonetheless demeanour for it to reason good by Father’s Day in June.

‘Unbroken’ is an early Oscar favorite.

The CinemaCon assembly was treated to early looks during David Fincher‘s Gone Girl and David Ayer‘s Fury, both of that are deliberate probable awards contenders. Unfortunately, they were no compare for executive Angelina Jolie‘s Unbroken, that showed off around 10 mins of unequivocally clever footage.

While a movie’s miss of stars could make it a tough sell, a book is utterly popular, and a themes of bravery and presence will expected ring with audiences. If a film gets some awards hum as well, it could be a warn box bureau strike in December.

‘Fifty Shades’ is a romance.

In one of a bigger surprises of CinemaCon, Universal premiered what was radically an early trailer for Fifty Shades of Grey. From what was on display, it’s transparent that Universal is positioning this as a intrigue that usually so happens to have some sadomasochistic elements. While fans of a book might not be anxious with this, it does seem to be a best proceed to stuffing seats subsequent Valentine’s Day.

What about Aaron Cross?

Universal Pictures wasn’t bashful about a fact that their 2015 lineup is stacked. Their arrangement enclosed references toand in some cases, footage fromfive authorization titles in 2015: Fast Furious 7, Pitch Perfect 2, Ted 2, Jurassic World and Minions. Conspicuously blank was a new Bourne movie, that Universal has scheduled for Aug 2015.

The final Bourne movieand a initial but Matt Damonearned $276 million worldwide. That’s not a bad haul, nonetheless it doesn’t assistance that moviegoers weren’t accurately anxious about a story of Aaron Cross and his hunt for chems (it has a 6.7 rating on IMDb, that is diseased for an movement movie). While we’re going to assume Universal is still relocating brazen with another entry, a miss of a discuss still seems noteworthy.

Movies are an general business

At a “State of a Industry” presentation, MPAA authority Chris Dodd suggested that general markets accounted for 70 percent of worldwide box bureau in 2013. That’s adult from 64 percent in 2009.

This enlargement can be attributed in partial to fast enlargement in China, that grew 27 percent to $3.6 billion (a new high for a marketplace outward of a U.S.). With around a dozen new screens being built any day, Hollywood cinema are usually going to turn some-more and some-more geared towards China in a subsequent few years.

But we also still adore a comedies.

Even nonetheless they don’t play quite good out of a U.S., a studios are doubling down on comedies: from a final weekend of Apr by a final weekend in July, a vital studios are formulation to recover eight comedies. Most of these are from Universal and Sony, who have 3 any on a schedule.

Among these titles, a strongest seem to be 22 Jump Street, A Million Ways to Die in a West and Neighbors. Of course, there’s also a supplement to Think Like a Man ($91.5 million) and new outings from stars Adam Sandler, Melissa McCarthy and Cameron Diaz (times two), so this could be a ensign deteriorate for comedy.

There are 12 months in a year.

Historically, studios have saved their biggest cinema for 5 months a year (May, June, July, November, December). At CinemaCon, countless studios done discuss of a fact that there are, in fact, 12 months a year, and well-marketed peculiarity cinema can flower anywhere on a schedule.

Warner Bros. cited Gravity (October) and The LEGO Movie (February) as new examples, while Universal forked to their early 2014 hits Lone Survivor, Ride Along and Non-Stop.

Of course, a idea of swelling vital releases in to other months does have some flaws: notwithstanding Gravity‘s blockbuster $203 million haul, altogether grosses in Oct 2013 were down year-over-year.

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us during @boxofficemojo, and follow author Ray Subers during @raysubers.

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Related Charts
2015 Schedule
2014 Schedule
2013 Grosses

source ⦿ http://www.boxofficemojo.com/news/?id=3809

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