Box bureau preview: ‘That Awkward Moment’ might pull ‘Ride Along’ to sidelines

January 31, 2014 - box office

Bro-dominated friend comedies are set to face off Super Bowl weekend and it looks like a guys of That Awkward Moment competence see Ride Along negligence to a yield after dual weekends of box-office dominance. Jason Reitman’s regretful play Labor Day, starring Josh Brolin and Kate Winslet, is opening far-reaching and Disney is also perplexing something new with a further of the Frozen sing-along chronicle — it was Fandango’s top-seller this past week.

Not surprisingly, Super Bowl weekend is notoriously delayed during a movies. Last year a regretful zombie comedy Warm Bodies non-stop usually over $20 million in a same timeframe, while male-targeted films, including Sylvester Stallone’s Bullet to a Head, bombed. This weekend seems staid to continue a trend as diversion day approaches.

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Here’s how things competence play out:

1. That Awkward Moment — $12 million
Disney heartthrob Zac Efron teams adult with buzzy Sundance breakouts (and relative headlining newcomers) Miles Teller and Michael B. Jordan for this R-rated film about 3 dudes navigating a dating stage in New York from initial time executive Tom Gormican. Efron has had an up-and-down box bureau history, though Teller and Jordan are stars on a arise after final year’s Sundance where Teller starred in The Spectacular Now and Jordan done waves with Fruitvale Station. Focus Features is releasing a bromantic comedy, that also stars a increasingly manifest Imogen Poots, in 2,809 locations. Despite a masculine protagonists, women are approaching to be a widespread assembly over Super Bowl weekend. The $8 million pic — that now boasts a gloomy 24% on Rotten Tomatoes — is looking during a probable $11-$13 million weekend.

2. Ride Along — $9 million
After dual weeks during series one (and a record-shattering Jan opening), Universal’s Kevin Hart/Ice Cube comedy might dump another 50% in a third weekend in theaters as a $25 million pic creates a approach to $100 million domestically.

3. Labor Day — $7 million
Reitman’s career box bureau has been a bit all over a place — 2007′s Juno was a exile hit, earning $143.5 million domestically, while a George Clooney-led Up in a Air unsuccessful to cranky $100 million in 2009. Labor Day, an instrumentation of a Joyce Maynard novel of a same name starring Kate Winslet as a reclusive, bleeding mom and Josh Brolin as a transient crook who holes adult in her home for a prolonged weekend, is a depart for Reitman. More critical than his past films, a box bureau might humour from muted reviews (EW’s Chris Nashawaty gave it a “C” and it’s now resting during 46% on Rotten Tomatoes). While Labor Day provides a clear Super Bowl alternative, a $18 million Paramount Pictures and Indian Paintbrush pic will expected usually acquire between $6 to $8 million in a opening weekend.

4. Frozen — $6 million
Disney is entering into unchartered domain by releasing a sing-along chronicle of a charcterised materialisation Frozen in 2,057 of a 2,754 theaters in a 11th weekend out. While a sing-along chronicle was a tip seller on Fandango for this weekend, it’s still misleading how that will interpret into totals for a film that has already warranted over $800 million worldwide. Frozen warranted usually over $9 million final weekend, though even with a combined amour of a sing-along, it’s expected that a large diversion will cut into Sunday earnings.

5. Lone Survivor — $5 million
Universal’s Lone Survivor will cranky a $100 million symbol in a sixth weekend in theaters. Still, a $40 million Mark Wahlberg fight film will substantially dump off over 60%, during slightest partially due to an overlie with a football-watching public.

Meanwhile, Sony Classics is releasing a well-reviewed doc Tim’s Vermeer in 4 theaters, Anchor Bay is giving a Andy Garcia/Vera Farmiga intrigue At Middleton an 18 shade debut, and Warner Bros. is re-releasing Gravity (currently braggadocio a $689 million worldwide total) in 3-D to 330 IMAX theaters (adding to a 1,200 re-release museum count).

Check behind via a weekend for box bureau updates.

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› tags: 2014 / Action / Angela Kerecz / Comedy / Greg Coolidge / Ice Cube / Jason Mantzoukas / Kevin Hart / Matt Manfredi / Phil Hay / Ride Along / Tika Sumpter / Tim Story /