Audiences Flock to ‘Lone Survivor,’ Avoid ‘Hercules,’ ‘Her’

January 14, 2014 - box office

by Ray Subers
Lone Survivor 


 January 12, 2014

Thanks to a selling debate that played adult troops intrepidity while avoiding a dignified ambiguities compared with U.S. unfamiliar policy, Afghanistan fight play Lone Survivor scored one of a biggest opening weekends ever in January. Meanwhile, The Legend of Hercules inebriated and Her and Inside Llewyn Davis underperformed in their national expansions.

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Lone Survivor non-stop to $37.8 million this weekend, that ranks second all-time in Jan behind 2008’s Cloverfield ($40.1 million). It also demolished a handful of allied Jan releases like Zero Dark Thirty ($24.4 million), Contraband ($24.3 million) and Black Hawk Down ($28.6 million). Ironically, it also non-stop most aloft than executive Peter Berg‘s 2012 film Battleship ($25.5 million), notwithstanding costing usually a fragment as most to produce.

As evidenced by a opening of cinema like Green Zone ($35.1 million), The Hurt Locker ($17 million), Lions for Lambs ($15 million) and Rendition ($9.7 million), dispute in a Middle East hasn’t accurately been a recipe for box bureau success. To equivocate descending in to that trap, Universal positioned Lone Survivor as an impulse film about aplomb and society while downplaying a inauspicious formula of a Operation Red Wings mission. This helped safeguard that a film reached as extended an assembly as possible: while many sojourn doubtful of U.S. involvement in a Middle East, it’s most harder to find people who take emanate with a aplomb of a group and women in combat.

Lone Survivor
‘s assembly was 57 percent masculine and 57 percent were 30 years of age or older. It was marketed as a best fight film given Saving Private Ryan, and audiences seem to determine with that sentiment: according to Universal, it perceived a singular “A+” CinemaScore opposite all quadrants. With clever word-of-mouth, demeanour for Lone Survivor to reason good in a entrance weeks on a approach to a sum of during slightest $110 million.

In second place, Disney Animation’s Frozen eased 25 percent to $14.7 million. Among seventh weekends, that ranks fourth all-time behind Avatar, Titanic and The Passion of a Christ. So far, Frozen has warranted an strange $317.3 million.

The Legend of Hercules
took third place with a diseased $8.9 million. That’s subsequent identical cinema Season of a Witch ($10.6 million) and Conan a Barbarian ($10 million), and is about on customary with The Eagle ($8.7 million).

Lionsgate/Summit acquired U.S. placement rights to The Legend of Hercules from Millennium Films in November, and gave it a medium selling pull and light recover (only 2,104 theaters). There were no genuine stars to pronounce of (a few lines in Twilight doesn’t make we bankable), and it wound adult looking derivative of bigger, improved past cinema like 300, Gladiator and Immortals. The movie’s disaster this weekend shouldn’t be noticed as a referendum on a recognition of a Hercules story, so Paramount’s arriving Hercules film (starring The Rock) is still in excellent shape.

The assembly for The Legend of Hercules was 57 percent masculine and 55 percent over a age of 25. It perceived a diseased “B-” CinemaScore, and will expected tighten subsequent $20 million. 3D shows accounted for 49 percent of a movie’s sheet sales.

In a third weekend in theaters, The Wolf of Wall Street dipped 33 percent to $8.8 million. While word-of-mouth has been rather mixed, Wolf has benefited from a “controversy” review that’s done it a must-see among a certain subset of moviegoers. To date, Wolf has warranted $78.6 million, and should have no problem shutting above $100 million.

American Hustle combined $8.3 million, that authorised it to pass $100 million on Sunday. The David O. Russell garb crack continues to reason well, and with a garland of Oscar nominations on a approach there’s a good possibility it eventually closes above Silver Linings Playbook ($132.1 million).

American Hustle
is a 33rd film from 2013 to pass $100 million during a domestic box office, that beats 2009’s record of 32. There are also dual some-more on a approach (The Wolf of Wall Street and Lone Survivor).

After dual weeks in New York and Los Angeles, August: Osage County stretched to 905 theaters this weekend and scored a plain $7.16 million. The Weinstein Company played adult a Meryl Streep/Julia Roberts conflict, and also highlighted laughs over some of a movie’s darker theme matter. If August secures a few pivotal Oscar nominations on Thursday, it should breeze adult a decent success.

Paranormal Activity: The Marked Ones
combined $6.3 million, that was off 66 percent from opening weekend (a customary dump for a franchise). To date, The Marked Ones has warranted $28.5 million, and it is now guaranteed to be a lowest-grossing Paranormal film by a vast margin.

Expanding to 1,729 locations, Spike Jonze‘s Her warranted an underwhelming $5.35 million this weekend. That’s right around many of a allied titles, including Midnight in Paris ($5.8 million), The Master ($4.4 million) and Lost in Translation ($4.2 million). Those titles were all personification in fewer than 1,000 theaters, though, that creates Her demeanour most reduction impressive.

Despite earning concept regard from critics, audiences gave Her a bad “B-” CinemaScore. Her will expected get a handful of Oscar nominations on Thursday, that could buoy it a bitstill, it looks like this is going to be a medium performer.

Her
did during slightest perform improved than Inside Llewyn Davis, that usually mustered $1.88 million during 729 theaters. After averaging over $100,000 per museum in New York and Los Angeles, Inside Llewyn Davis has struggled to bond with mainstream audiences. It did during slightest pass 2009 Coen Bros. film A Serious Man ($9.2 million), yet that’s not observant much. Even some-more so than Her, Llewyn is in need of some critical Oscar love.

Around-the-World Roundup


Frozen
led a unfamiliar box bureau for a initial time this weekend. The Disney Animation blockbuster combined $27.8 million from 50 markets for a new unfamiliar sum of $394.6 million. On Sunday, it upheld Tangled‘s $391 million total. With South Korea and Turkey subsequent weekend and China and Japan entrance up, a film still has a lot of abroad gain on a way.

The Hobbit: The Desolation of Smaug
took in $22.2 million for a new sum of $566 million. It upheld $800 million worldwide this weekend; it stays misleading if it can pass $1 billion when it expands in to China and Japan subsequent month.

Paranormal Activity: The Marked Ones
had another clever weekend overseas. The abnormal spin-off took in $15.5 million for a new sum of $34.6 million. Meanwhile, The Secret Life of Walter Mitty warranted $14.4 million for a sum of $93.3 million.

Six months after a domestic debut, Despicable Me 2 finally reached China this weekend. It non-stop to $13.8 million, that is a best charcterised opening given Ice Age: Continental Drift in 2012. On a worldwide basis, a charcterised supplement has now grossed $935.1 million.

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Forecast:
‘Lone Survivor’ to Outlast ‘Hercules’ this Weekend

Last Weekend
‘Frozen’ Chills ‘Paranormal’ Spin-Off

This Weekend in Past Years:
2013 – ‘Texas Chainsaw’ Slashes Into First

2012 – Moviegoers Possessed By ‘Devil Inside’
2011 – ‘True Grit’ Captures Lead
2010 – ‘Avatar’ Rocks New Year’s
2009 – ‘Marley’ Stays on Top Over New Year’s Weekend

2008 – ‘Treasure,’ ‘Juno’ Jumpin’ in New Year
2007 – ‘Museum,’ ‘Pursuit’ Three-peat
2006 – ‘Hostel’ Lodged Into Top Spot

2005 – ‘White Noise’ Resonates with $24M Debut

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